CASE STUDY 1: ENTERTAINMENT SITE: JD ROW INCREASED REVENUE

BEFORE:
An entertainment and events website, which had a large database of local events and nightlife information, earned revenue by selling advertisement on its site. However, the website was not able to attract and keep users on the site or have users return to the site. The website was not appealing to its target audience of young adults of ages 16-35 for it wasn’t user friendly, intuitive, visually appealing or had any content.

The website had a 12 pages, which was not user friendly, not easily searchable and was lacking content that was directed to their target demographic. When and if users would visit this site, they would stay an estimated 15-25 seconds on the website and only visit to the home page and one other page, before leaving the site. Most that visited the site did not return or refer the site to their friends.

AFTER:
JD Row performed a makeover on this site, gave it new graphics, image, layout, ALL new content and text directed towards the target audience, added more paged, added search abilities and made the site user friendly. After the makeover, users are now visiting for 7-13 minutes, visiting 8-16 pages, are returning to the site frequently, clicking on advertisements, referring the site to their friends via email and facebook.

With users being loyal and returning the site and using the website more frequently, our Client was able to sell more AD space on his website, and charge TRIPLE THE ORGINAL PRICE for the advertisements because of the increased number of users. And he was able to INCREASE PROFIT when users would click or view Ads.

Bottom line: JD Row increased revenue for this business by creating user loyalty, user interaction and buzz.